Let’s start with this premise: nobody totally enjoys change. And, when the change involves a price increase, most of us hate the change. Yet, in most cases we accept the change and move forward. For instance, on a recent trip to the grocery store, I discovered eggs have nearly doubled from my expected price. In a nanosecond, my brain spun through the avian flu impacting poultry farmers across the Midwest, healthy egg alternatives and buying something else. But Sunday morning omelets were on the menu and the eggs quickly joined the other goodies in the shopping cart. I accepted the price increase and moved on to the real issue at hand, cooking breakfast. Driving home from the store, I contemplated what might have happened if the local grocer employed the same pricing strategies as many
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