Social media myths, musts

Thursday, September 17, 2015
OK. So ya' know that ya' need to get involved with social media. All right already! But, what do you do to improve sales, and what is simply a waste of time, money and effort? That is the question. Knowing these three myths and three musts (plus an important bonus!) will help you successfully embrace social media. Myths of social media 1. You have to be on every platform. Baloney! You need to be on the platforms that will work for your system in your operation for your customers. Period. End of story. You need to have tools and tactics that help you attain your overall objectives. Find what is important to your customers and be there for them. This requires research, and it will be well worth it. 2. Treat social media just like e-mail blasts. Hogwash. Social m  [Read More...]